Priority Health supports local children’s fight against obesity, plans surprise running shoe donation 

(Grand Rapids, Mich. – August 13, 2019) For the second consecutive year, Michigan-based health insurer Priority Health is helping fight childhood obesity by supporting FitKids360’s On the Move program and donating over 60 pairs of new athletic shoes to participating children. The surprise donation will take place during two upcoming practice sessions. 

“Priority Health is proud to partner with FitKids360 because it aligns with our commitment to inspire hope and improve the lives in our community,” said Kristen Burleson, Medicaid Products Manager at Priority Health. “Our goal in donating the running shoes is to reward the kids for their hard work and encourage them to maintain their healthy lifestyle.” 

The children will be participating in two upcoming 5K races where they will be able to wear their new running shoes: Grand Rapids African American Health Institute Rhythm Run, Aug. 17, and West Michigan Latino Health 5K, Aug. 24. These children have graduated from the FitKids360 program and chose to keep moving by participating in the 10-week On the Move program that helps them train for a 5K. 

FitKids360 is a program run by local health experts who help children and families develop healthy habits by combining basic education about nutrition, behavior and exercise with a range of physical activities. Both organizations look to curb the alarming statistics that 1 in 3 children in the U.S. is overweight, and 1 in 5 children in the U.S. is obese.


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