News releases


Priority Health makes prescription costs available, furthering transparency mission

(Grand Rapids, Mich. - Nov. 29, 2017) Priority Health has integrated prescription costs into its Cost Estimator tool, as part of a continued effort to help members understand their health care costs.

Read more

Priority Health Partners with Beaumont Health to offer new, affordable health plan option

(Grand Rapids, Mich. - Oct. 30, 2017) As part of its commitment to providing individual market consumers options to control their health care costs, Priority Health is unveiling a new narrow network health plan option for Southeast Michigan residents. 

Read more

Priority Health Partners with local health systems to create affordable plan options for Southeast Michigan residents

(Grand Rapids, Mich. - Oct. 16, 2017) Priority Health is committed to providing  individual market consumers statewide options to control their health care costs. 

Read more

2017 Quality Award physicians/practices announced

(Grand Rapids, Mich. – Aug. 7, 2017) This month, Priority Health is recognizing its network of doctors and health care practices for working together to improve health care outcomes in Michigan with its 2017 Quality Awards.

Read more

Leading insurance credit rating agency affirms Priority Health's financial strength

(Grand Rapids, Mich. - Aug. 9, 2017) Priority Health and its Michigan Medicaid Program, Priority Health Choice, is the only Michigan-based health plan to receive the financial strength rating of "A" (Excellent) from A.M. Best, the world's oldest and most authoritative insurance rating and information source. 

Read more

Access to real-time health care costs saves $6.3 million

(Grand Rapids, Mich. - July 13, 2017) Efforts to unveil health care pricing to Priority Health members are paying off.

Read more

Priority Health announces new marketing leadership

(Grand Rapids, Mich. - June 13, 2017) Priority Health, one of Michigan's largest health plans, announced today that Krischa Winright has been named Chief Marketing and Digital Officer.

Read more

Christina Barrington, Pharm. D. named Vice President of Pharmacy Programs of Priority Health

(Grand Rapids, Mich. - June 12, 2017) Priority Health, one of Michigan's largest health plans, announced that Christina Barrington has been named the new vice president of pharmacy programs. Barrington will be responsible for setting the strategy for the pharmacy operations to clearly align with the organization's vision and mission.

Read more

Priority Health and McLaren Health Care reach new agreement to expand access to care for Michiganders

(Grand Rapids, Mich. - Jan. 24, 2017) Priority Health has reached an agreement with McLaren Health Care that enables Priority Health customers with HMO, PPO, POS, and Medicare Advantage coverage to seek health care services with McLaren's hospitals and physician hospital organizations statewide. This new agreement adds the McLaren hospitals located in Lansing, Bay City, Lapeer and Flint and nearly 1,000 physicians to the Priority Health network.

Read more


Brian Fedoronko, M.D. named Southeast Medical Director of Priority Health

(Grand Rapids, Mich. - Dec. 27, 2016) Priority Health, one of Michigan's largest health plans, announced today that Brian Fedoronko, M.D. has been named the medical director for southeast Michigan. He will assume his new responsibilities on December 30, 2016 and will work from the organization's Southfield office.

Read more

James D. Forshee, M.D. named Chief Medical Officer of Priority Health

(Grand Rapids, Mich. - Dec. 13, 2016) Priority Health, one of Michigan's largest health plans, announced today that James D. Forshee, M.D. has been named the new senior vice president of medical affairs and chief medical officer. Forshee will oversee medical policy and programming, as well as clinical strategies for the organization.

Read more

Priority Health addresses diabetes through new product, aimed to engage employees

(Grand Rapids, Mich. - Nov. 30, 2016) The American Diabetes Association estimates that the United States spends more than $245 billion1 a year on diabetes, including the medical costs for treatment as well as losses attributed to workforce productivity.

Read more

Priority Health only health plan statewide to offer Diabetes Prevention Program as preventive benefit

(Grand Rapids, Mich. - Nov. 28, 2016) More than one million Michigan residents have diabetes, and one in three is at risk for prediabetes1.

Read more

Priority Health introduces new plan that will offer significant savings for Southwest Michigan residents

(Grand Rapids, Mich. - Nov. 16, 2016) Priority Health is unveiling a new narrow network health insurance option for Southwest Michigan giving individuals an option to reduce their health care costs while receiving high quality care within the Bronson Healthcare system.

Read more

Priority Health only health plan in Michigan, one in four nationwide, to receive accreditation for improving health outcomes, delivering value to employers

(Grand Rapids, Mich. – Sept 30, 2016) Priority Health, once again, has been nationally recognized for its employer-based wellness programs, earning Wellness and Health Promotion Accreditation from the National Committee of Quality Assurance (NCQA).

Read more

Priority Health joins Detroit Free Press Marathon as International and U.S. Half-Marathon Sponsor

(Detroit, Mich. – August 25, 2016) Today, the Detroit Free Press/Talmer Bank Marathon announced a new partnership with Priority Health, a Michigan-based non-profit health plan. For the 2016 year, Priority Health will serve as the title sponsor of the International and U.S.-only Half Marathons.

Read more

Michael Jasperson named Priority Health East Region Vice President

Priority Health, one of Michigan's largest health plans, announced today that Michael Jasperson has been named the new East Region vice president.

Read more

A Priority Health wellness plan is proven to lower employer costs and improve employee health

(GRAND RAPIDS, Mich. — May 16, 2016) In a new five-year study, Priority Health has proven that its hybrid health plan featuring wellness incentives has successfully lowered employer costs and improved employee health, a win-win development for small and large business owners alike.

Read more

Priority Health challenges new runners with "My First 5k"

(GRAND RAPIDS, Mich. — April 22, 2016) Priority Health is the proud sponsor of the inaugural My First 5K challenge at the Borgess Run on May 8. This run challenge encourages the 98 percent of Americans that have not completed a 5K to begin their fitness journey.

Read more 

Priority Health invests nearly $3 million in programs to help Michiganders avoid medication errors

(GRAND RAPIDS, Mich. — April 11, 2016) Each year, more than 200,000 people die from preventable medical errors, according to a U.S. News & World Report article published in 2015. To combat this statistic, Priority Health is investing in the future of health care by devoting nearly $3 million to expand its pharmacy management programs throughout Michigan. With this move, Priority Health has become the first health plan in the state to expand the program to both its Medicare and employer-sponsored health plans.

Read more

Fifth Third River Bank Run announces the Priority Health Corporate Challenge

(GRAND RAPIDS, Mich.— March 9, 2016) Fifth Third Bank Run officials announced today the launch of the Priority Health Corporate Challenge, a competition designed to generate additional race excitement among local businesses and their employees, and help West Michigan businesses engage their employees int heir health through participation in one of the area's premier running events. 

Read more

Seth W. Wolk, MD, MHSA joins Priority Health Board of Directors

(GRAND RAPIDS, Mich. — February 16, 2016) Priority Health announced the appointment of Seth W. Wolk, MD, MHSA to the Priority Health Board of Directors, effective immediately.

Read more

New year, new approach to health care: MyPriority Holistic gives health insurance shoppers options

(GRAND RAPIDS, Mich. — Jan. 8, 2016) Priority Health is the first health plan in Michigan to offer holistic care and traditional coverage all in one plan – an excellent option for those currently using or looking to explore acupuncture or massage services in the new year.

Read more


December 7, 2015

Joan Budden named President & CEO of Priority Health

Today, Richard C. Breon, President & CEO of Spectrum Health, the parent company of Priority Health, announced that Joan Budden was named President & CEO of Priority Health, one of Michigan's largest health plans

Read more

September 3, 2015

Priority Health CEO announces plans to retire in 2016

Michael P. Freed, President & CEO of Priority Health and Executive Vice President of Priority Health's parent company, Spectrum Health, has led Priority Health since 2012.

Read more

August 14, 2015

Priority Health recognizes hundreds of exceptional Michigan health care practices through annual Quality Awards

Each year, Priority Health recognizes doctors and health care practices for working together to improve health care outcomes in Michigan.

Read more

July 23, 2015

Being a savvy health care consumer pays with new PriorityRewards

Priority Health members are being rewarded for making informed decisions about their care.

Read more  |  Media kit

July 21, 2015

DIFS recommends Priority Health HMO plan as Michigan's benchmark health insurance plan for 2017

DIFS executive report recommends the Priority Health plan as offering "comprehensive coverage and affordable rates."

Read more

February 19, 2015

Michiganders get access to real-time health care costs with new tool from Priority Health

Most people would never make a major purchase without first researching the price. Yet every day individuals agree to non-emergency, health care services without knowing the impact on their bank account.

Read more

February 6, 2015

Priority Health first insurer to cover genomic profiling

Priority Health announced that it is making it easier for patients with cancer to access personalized treatment.

Read more


December 9, 2014

Priority Health creates new program to reduce hospital readmission rates and speed up recovery time for Medicare patients

A new data-driven rehabilitation program personalizes care and helps patients avoid unnecessary hospital time.

Read more

November 18, 2014

Priority Health and local pharmacies help Medicare members get the right medications at the right price

Medicare members can better control out-of-pocket prescription costs through a free Medication Therapy Management program.

Read more

November 12, 2014

ThinkHealth, a new digital magazine from Priority Health, helps consumers navigate health care

ThinkHealth will help support consumers and business owners as they make health care decisions.

Read more

July 24, 2014

Priority Health growth plan includes new Southfield offices and renewed commitment to the region

Grand opening celebration includes $10,000 contribution to health and wellness programs in Southfield Public Schools.

Read more

July 22, 2014

Seeking nominations for senior volunteers who make an impact

Priority Health invites the community to celebrate seniors who commit their time and talents to local nonprofit organizations across Michigan.

Read more

July 22, 2014

Partnership with providers leads to lower health care costs, higher patient care standards

The physicians and practices selected for the annual Priority Health Quality Award have achieved the highest overall scores for ensuring patients receive preventive care, control chronic disease and have a good experience.

Read more

May 6, 2014

Doctors available 24/7 in the comfort of your home with new Priority Health virtual visits program

Get care anytime, anywhere with 24/7 access to Board-certified doctors online and over the phone.

Read more

April 25, 2014

Priority Health extends pre-ACA individual and group plans through 2016

Priority Health extending plans to offer flexibility and choice.

Read more

February 4, 2014

Priority Health becomes Michigan's only health plan to earn wellness accreditation

Wellness and Health Accreditation from the National Committee for Quality Assurance (NCQA) results from our customized wellness plans.

Read more

January 17, 2014

Priority Health Marketplace enrollment survey reveals reduction in uninsured population and employer-sponsored coverage

Of all new Priority Health plan enrollees, 25% were previously uninsured and 25% previously had employer-sponsored health benefits.

Read more